Martech vs adtech

Just as marketing and advertising differ, the terms martech and ad tech, short for advertising technology, are not interchangeable. The key difference is that ad tech is only used to impact buyer behavior through promoted offerings, while martech is used to actually create, run, and manage campaigns and other marketing efforts.

More specifically, ad tech is an umbrella term for advertising tactics and management tools like supply side platforms (SSPs), ad exchanges, and demand-side platforms (DSPs), which help create meaningful connections between brands and customers.

It’s more focused on technology that directly brings campaigns into the world. Martech, on the other hand, describes the use of customer relationship management (CRM) software, social media management tools, email marketing solutions, and more.

It encompasses a wider variety of technology solutions that marketers use throughout the digital marketing process.

While both martech and ad tech are important for your brand strategy, we’ll be focusing on martech t

what is martech company

what is martech and adtech