Google stock split 2023

• Google's parent company Alphabet announced a 20-for-1 stock split in its blockbuster earnings report Tuesday.
• It was a surprise announcement aimed at making shares more affordable and appealing to smaller investors.
• Here's what a stock split is, why Google is doing it, and what it means for investors.

Google's parent company Alphabet is planning to split its stock 20-for-1, it revealed in its blockbuster earnings report Tuesday.

It was a surprise announcement, and is aimed at making its four-figure shares more affordable and appealing to retail traders.

The plan helped send Alphabet stock soaring more than 10% in premarket trading.

Here's what a stock split is, why Google is doing it, and what it means for investors.

What is a stock split?

A stock split is when a company divides existing shares into multiple new shares.

It's a way for businesses to increase the amount of shares on the market without changing their market capitalization.

Although the number of shar

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